Lyft Introduces Rider Favorites, Blocking Features in US, Canada

Lyft has introduced new features that allow riders to favorite drivers they prefer and block those they want to avoid, aiming to enhance personalization and safety in the ride-sharing experience. These updates prioritize matching riders with their favorite drivers when available, fostering stronger human connections and giving riders more control over factors like conversation and temperature preferences. Drivers benefit as well, receiving priority access to riders who have marked them as favorites, potentially increasing their earnings. Lyft's blocking feature, which prevents riders from being matched with certain drivers, is a pioneering move in the ride-hailing industry, emphasizing rider control and comfort. These changes are part of Lyft's broader push to improve safety and customization, incorporating tools like the Lyft Safety Hub that includes audio recording and PIN verification. Additionally, these developments come shortly after Uber introduced a feature allowing female passengers to choose female drivers, highlighting a competitive trend toward more personalized and safer ride options.