Ranveer Singh Launches Protein Brand SuperYou

Bollywood icon Ranveer Singh has co-founded SuperYou, a protein food and supplements brand, aiming to make protein consumption accessible and enjoyable for a health-conscious audience. The brand's flagship product, a protein wafer bar, is available in four flavors and contains 10g of protein with no added sugar. Backed by Think9 Consumer, SuperYou plans to invest Rs 40-50 crore over the next 18-24 months, targeting Rs 500 crore in revenue within five years. Singh emphasizes the importance of protein in daily diets, particularly for individuals with busy lifestyles, while co-founder Nikunj Biyani highlights the brand's mission to empower consumers. SuperYou's products will soon be available on major online platforms and select modern trade stores across India. This venture aligns with a growing trend of Bollywood stars investing in health and wellness brands.