H-E-B celebrates 120 years, gives away free groceries to 120 Texans

H-E-B is celebrating its 120th anniversary by launching a sweepstakes to give away a year's worth of free groceries to 120 Texans, running from February 10 through June 9. Customers can enter the contest by scanning a barcode in the My H-E-B app during checkout, with one entry allowed per day. The initiative coincides with H-E-B's Super Bowl ad featuring country music artist Aaron Watson, titled 'Lots to Love', which emphasizes the company’s Texas roots and customer appreciation. Winners will be randomly selected and notified via email, with a total prize value of $840,000. H-E-B has expressed gratitude towards its customers for their support over the years, stating the celebration aims to honor that relationship. The giveaway is part of a broader marketing strategy to engage customers and highlight the store's commitment to the community.