Buffalo Bills, Bengals, Titans Join NFL Global Markets Program in Canada

The NFL's Global Markets Program has achieved full participation with all 32 teams now granted international marketing rights to expand their brand and fan engagement outside the United States. The Buffalo Bills and Cincinnati Bengals were among the last teams to join, both securing rights in Canada, while the Tennessee Titans received rights in Ireland. This program enables teams to develop marketing, digital content, fan events, and NFL Flag initiatives internationally, aiming to grow the sport's global presence. The Bengals' new Canadian market is especially notable as they roster native Canadian running back Chase Brown, enhancing his exposure and connection to fans in Canada. NFL executives emphasized the strategic priority of global growth, highlighting strong momentum worldwide in NFL fandom and commercial opportunities. These developments mark a significant step in the league's efforts to cultivate international audiences and deepen engagement with neighboring countries like Canada.