Pandora Launches Be Love 2025 Campaign Featuring Winona Ryder, Iman

Pandora has launched its 2025 'Be Love' campaign, featuring a star-studded cast led by actress Winona Ryder and supermodel Iman, aimed at celebrating love in all its forms. The campaign showcases new jewellery pieces, including the customizable Be Love heart charm and the Essence organically shaped heart ring, crafted from sterling silver and plated in 14k gold, respectively. Ryder emphasizes love's essence as being about empathy and understanding, stating, "It’s really to listen and to try and be as understanding as possible." Additionally, the campaign highlights Pandora's partnership with UNICEF through the UNICEF charm, promoting education and empowerment for young people. This iteration builds on the previous campaign's success, which saw an increase in brand consideration and awareness. Overall, the 'Be Love' campaign seeks to resonate with a wide audience by portraying the transformative power of love through personal storytelling and beautifully crafted jewellery.