Spice Girls, Red Roses Collaborate on Rugby World Cup Collection

The Spice Girls have partnered with the England women's rugby team, the Red Roses, to launch a collaborative merchandise range celebrating 'Girl Power' ahead of the 2025 Women’s Rugby World Cup. This partnership aims to leverage the global appeal of the iconic girl band and the world’s top-ranked rugby team to inspire a new generation and expand the sport's audience, especially among girls and women. The collection features apparel including jerseys, bomber jackets, track jackets, hoodies, T-shirts, accessories, and a limited-edition co-branded rugby ball, available through the Spice Girls and England Rugby stores. Red Roses captain Zoe Aldcroft praised the collaboration, emphasizing shared values of dedication, perseverance, and the importance of inspiring participation in rugby. The Spice Girls highlighted the significance of having, for the first time, a female president of the Rugby Football Union (RFU) in 2025, marking a historic moment for women's sport in England. This campaign is seen as a pivotal moment for women's rugby, combining cultural and athletic icons to boost visibility and support for the sport.