On September 17, 2024, TNA Wrestling star Joe Hendry filed for multiple trademarks with the United States Patent and Trademark Office (USPTO), including 'Joe Hendry,' 'I Believe In Joe Hendry,' and 'Say His Name And He Appears.' The trademarks cover various entertainment services, including live musical performances, wrestling contests, and personal appearances. Hendry, currently under contract with TNA, has made notable appearances on WWE's NXT, where he has gained popularity among fans. Despite being eliminated early in his NXT debut battle royal, he has participated in various roles on the show, including commentary and live performances. Hendry's recent trademark applications signal his intent to expand his brand within the wrestling and entertainment industries.