Taylor Swift Boosts NFL Women Viewers to 47%

Erin Andrews, a FOX sideline reporter and host of America's Game of the Week, has praised Taylor Swift for significantly increasing female viewership of the NFL. Andrews noted that the demographic for her Sunday game broadcasts is now evenly split between men and women, marking the highest ratings among women for any NFL show. She attributes this surge to Swift's high-profile relationship with Kansas City Chiefs tight end Travis Kelce and her visible presence at games, which has made casual female fans feel less 'afraid' to engage with professional football. NFL executives, including senior vice president Marissa Solis and commissioner Roger Goodell, acknowledge the "Taylor effect" as a timely boost to ongoing efforts to diversify and expand the league's audience. Swift's involvement has helped the NFL grow its relevance among women and multicultural audiences, with women now comprising nearly half of the league's fan base. Andrews and her co-host Charissa Thompson emphasize their commitment to welcoming and educating new fans, further capitalizing on the increased interest generated by Swift.