Meta Expands Global Ad Access on Threads Across 30 Markets

Meta is expanding advertisements on its Threads platform globally, allowing all eligible advertisers to reach its over 300 million users across more than 30 countries. Previously, ads were tested only in the US and Japan, but the rollout will now include more markets and appear between organic posts within users' feeds. Advertisers will have access to Meta's inventory filter for brand safety, and ads will be a default feature for new campaigns, though opting out is available. Meta's move signals confidence in Threads' growing user base and its potential to compete with platforms like X (formerly Twitter), which have historically generated significant ad revenue. The rollout is phased, with ad frequency and market reach expected to increase over time, and Meta emphasizes its platform's advertiser-friendly environment, noting that most Threads users follow at least one business. This expansion marks a significant step in Meta's strategy to monetize Threads and leverage its integration with Instagram for growth.