WNBA Signs 11-Year Media Rights Deal With Versant for USA Network Broadcasts
WNBA Signs 11-Year Media Rights Deal With Versant for USA Network Broadcasts

WNBA Signs 11-Year Media Rights Deal With Versant for USA Network Broadcasts

News summary

The WNBA has entered into an 11-year media rights agreement with Versant, a new media company spun off from NBCUniversal that includes USA Network, beginning in 2026 and running through 2036. Under this deal, USA Network will broadcast at least 50 games per season, including regular-season doubleheaders every Wednesday, select playoff contests, and portions of the WNBA Finals. This agreement expands upon the WNBA's existing media rights contracts with Disney, NBC, Amazon, and Ion, emphasizing the league's strategy to increase visibility and build a consistent primetime presence. WNBA Commissioner Cathy Engelbert highlighted that the partnership marks a significant milestone for the league's growth and will provide fans with greater accessibility to women's basketball. Versant aims to make women's sports a key part of its programming, further supporting the WNBA's rising popularity. The deal also clarifies that although NBC and Peacock will retain rights to some games, USA Network will become the league's largest broadcast partner by volume moving forward.

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