Louisville Hires Ex-Packers VP Brandt as Strategic Advisor

The University of Louisville has appointed Andrew Brandt, a former Green Bay Packers vice president and current executive director of Villanova University's Moorad Center for the Study of Sports Law, as a strategic advisor to its athletic department amid the evolving landscape of college sports. Brandt's role involves advising on athlete contracts, revenue-sharing frameworks, negotiations with player representatives, and navigating the new era of student-athlete empowerment and NIL rights. Athletic director Josh Heird, who previously worked with Brandt at Villanova, emphasized that Louisville aims to lead rather than follow as college sports become more professionalized, valuing Brandt's expertise in sports law and business. Brandt accepted this position to remain in Philadelphia and welcomed the broader scope of advising the entire athletic department rather than a football-specific role. He highlighted the transformational nature of this period in college athletics and praised Louisville's proactive and visionary leadership. This partnership positions Louisville to strategically adapt to rapid industry changes while shaping the future of collegiate sports.