Virat Kohli Joins World Bowling League as Strategic Investor

Virat Kohli, the renowned Indian cricketer, has joined the World Bowling League (WBL) as a strategic investor, bringing significant star power to the league’s mission of modernizing bowling. Kohli, who began bowling at age 11, praised the sport's popularity and its underappreciation as a business, expressing enthusiasm for WBL's innovative approach, including mixed-gender teams and high-energy global events. The WBL, founded by Adi K Mishra, aims to transform bowling into a mainstream, dynamic sport, with franchises like MLB star Mookie Betts' Team OMG already established. Kohli’s involvement follows his success with Mishra in the E1 electric racing series and is expected to help engage new fans and elevate the sport’s global profile. WBL plans to unveil more franchises soon, blending competition, entertainment, and cutting-edge innovations such as unique lane oil patterns and 3D-printed technology. Both Kohli and Mishra emphasize bowling’s intricate challenges and vast potential, positioning the league as a fresh cultural movement in sports.