Nintendo, LEGO Launch 421-Piece Game Boy Replica for October

Nintendo and LEGO have collaborated to release a highly detailed LEGO set replicating the classic 1989 Game Boy handheld, which will be available for pre-order and ship beginning October 1, 2025, priced at $59.99. The 421-piece set measures nearly 1:1 scale and features authentic design elements including the iconic fuchsia A and B buttons, a directional pad, and functional cartridge slots that hold brick-built versions of Super Mario Land and The Legend of Zelda: Link’s Awakening. A standout feature is the inclusion of three swappable lenticular screen inserts that display different images from the games and the classic Nintendo startup screen, enhancing the nostalgic experience despite the cartridges being non-functional for gameplay. This set continues the successful partnership between LEGO and Nintendo, which has previously produced popular themed sets such as LEGO Mario Kart and the Nintendo Entertainment System. Nintendo also released a retro-style promotional trailer evoking 80s and 90s nostalgia to celebrate the launch. Fans and collectors are excited by the meticulous attention to detail, including printed tiles rather than stickers and easter eggs like a serial number on the back, making this set a faithful tribute to one of gaming’s most iconic systems.