Snoop Dogg, Modric Invest in Swansea City

Snoop Dogg has become a co-owner and investor in Swansea City, joining the club's American-led ownership group alongside Croatian football star Luka Modric. The rapper, known for his passion for soccer and global influence, cited the club's underdog spirit and working-class roots as key reasons for his involvement. The financial terms of Snoop Dogg's and Modric's investments have not been disclosed. This move aligns with Swansea City's strategy to grow its global brand and commercial reach, especially in international markets like the United States. Snoop Dogg helped unveil Swansea's 2025-26 home kit, signaling his active support for the club's ambitions to return to the Premier League. The investment mirrors the growing trend of celebrities investing in British football, similar to Ryan Reynolds and Rob McElhenney's role at Wrexham.