Audio-Technica and Technics Launch New Earbuds at CES

Audio-Technica and Panasonic have both unveiled new true wireless earbuds at CES 2025, each featuring innovative technologies and designs. Audio-Technica's ATH-CKS50TW2 offers a competitive 65-hour battery life, customizable fit, and a novel Magnetic Switch technology to conserve power. Meanwhile, Panasonic's Technics EAH-AZ100 earbuds introduce a Magnetic Fluid Driver, promising low-distortion sound, and include features like Dolby Atmos spatial audio and multipoint connectivity for three devices. Both models aim to deliver superior sound quality and user experience, competing fiercely in the premium earbuds market. Panasonic focuses on a rich bass profile, while Audio-Technica emphasizes high-definition drivers with noise-canceling capabilities.