Buffalo Bills QB Josh Allen Stars in New Snickers Campaign

Buffalo Bills quarterback Josh Allen, who is having a standout year both on and off the field, has become the latest face of Snickers' long-running 'You’re Not You When You’re Hungry' campaign. The campaign features Allen in a humorous commercial where he playfully mocks fantasy football fans and appears in scenarios that highlight distraction due to hunger, such as a father struggling to read a bedtime story. Alongside the commercials, Snickers launched limited-edition candy bars and ice cream bars featuring Allen's image, continuing a tradition of collaborations with Bills legends like Jim Kelly and Stefon Diggs. The ads continue Snickers' well-known formula of transforming people back to themselves after eating a Snickers bar, with Allen himself starring as the central figure. This partnership highlights Allen's growing prominence as both a sports icon and commercial personality, with the commercials running across multiple media platforms through the NFL season. Fans and commentators hope that Allen's increasing media presence does not detract from his dedication to football as the Bills pursue a potential Super Bowl victory.