Sukup Manufacturing named title sponsor for Iowa IndyCar weekend

Sukup Manufacturing Company has been announced as the new title sponsor for the 2025 IndyCar double-header weekend at Iowa Speedway, taking over from Hy-Vee, which held the title from 2022 to 2024. As one of the world's largest grain storage manufacturers, Sukup aims to highlight the connection between agriculture and motorsports, particularly through the use of ethanol in racing fuel, which aligns with Iowa's agricultural focus. While Hy-Vee will continue to participate as an event sponsor, the transition means the loss of high-profile musical acts that previously accompanied the races, leading to adjusted ticket prices. The event is scheduled for July 12 and 13, 2025, marking the fifth instance of a double-header at the Iowa track. Sukup's CEO expressed pride in supporting an event that reflects the values of their customers and the agricultural community. The partnership is seen as a way to strengthen local ties and promote innovation in both racing and agriculture.