Sony to Shut Down PlayStation Stars Program

Sony is shutting down its PlayStation Stars loyalty program, which began in 2022 to reward PlayStation 4 and 5 users with points and digital collectibles. The decision follows underwhelming participation attributed to limited promotion, difficult reward thresholds, and a lack of integration with the console experience. As of May 21, 2025, no new members are being accepted, and all campaigns and rewards will end on July 23, 2025. The program will formally close on November 2, 2026, with members able to spend points and keep digital collectibles until then, though future access to collectibles after app support remains uncertain. Sony plans to use feedback from PlayStation Stars to inform a revamped rewards initiative, but details about its replacement are not yet available. The closure highlights broader difficulties in sustaining digital loyalty programs for gamers.