Xfinity Ends NASCAR Sponsorship After 2025 Season
Xfinity Ends NASCAR Sponsorship After 2025 Season

Xfinity Ends NASCAR Sponsorship After 2025 Season

News summary

NASCAR's second-tier series will need a new title sponsor in 2026 as Xfinity will end its sponsorship after the 2025 season, concluding an 11-year partnership. Xfinity will remain a premier partner of NASCAR's top-tier Cup Series and sponsor the new 'Xfinity Fastest Lap' program across all series, which awards a point to the driver with the fastest lap each race. The series, originally named the Sportsman Division, has undergone several name changes, with Xfinity's exit marking another transition. Xfinity's decision to focus on its premier partnership reflects a strategic shift to enhance its brand visibility within NASCAR. Meanwhile, Joe Gibbs Racing has renewed its long-term partnership with Interstate Batteries, maintaining its presence as a primary sponsor, highlighting the importance of enduring sponsorships in NASCAR's competitive landscape.

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