Starbucks Holiday Launch Features New Cups, Menu

Starbucks has launched its annual holiday season with new festive cup designs focusing on themes like 'joyful connection' and 'lyrical landscape,' alongside a holiday menu featuring both new and returning favorite drinks and snacks. This year's menu includes new drinks such as the Cran-Merry Orange Refresher and returning classics like Peppermint Mocha and Cranberry Bliss Bars. On launch day, some customers faced issues with the Starbucks app, which went down, hindering mobile orders. Additionally, Starbucks has removed the surcharge for nondairy milk, aiming to improve customer satisfaction amid declining sales. Starbucks' new CEO, Brian Niccol, continues to focus on revitalizing the brand by enhancing the in-store experience and addressing sales challenges. The highly anticipated reusable red cup day is expected to occur on November 14, though Starbucks has yet to confirm the exact date.