Jamal Crawford Joins NBC as Lead NBA Analyst with Michael Jordan Contributor

NBC is relaunching its NBA coverage in the 2025-26 season after a 23-year hiatus, with a star-studded broadcast team that includes former NBA greats like Jamal Crawford and Michael Jordan. Crawford, known for his prolific scoring and ball-handling during his 20-year NBA career, will serve as the lead game analyst and expressed great excitement about working alongside Jordan, describing the news as a transformative moment akin to a major music release. Michael Jordan, widely regarded as the greatest basketball player of all time, will join as a special contributor, making high-profile appearances during marquee games such as holiday matchups and playoffs rather than weekly panels. Crawford and Jordan share a close mentor-like relationship, and Crawford revealed that Jordan once attempted to trade for him during his time with the Washington Wizards. The involvement of Jordan is expected to add exclusivity and prestige to NBC's NBA broadcasts, which aim to revive the network's legendary basketball coverage with multiple nationally televised games each week and exclusive streaming events. Crawford intends to bring deep game insight to viewers, continuing NBC's tradition of impactful sports broadcasting for a new generation.