Vice Media Launches New Sports Division

Vice Media is launching a sports division and expanding its Vice TV network with plans to air over 50 hours of original sports programming, including seven series set to debut in early 2025. Among the highlights are two docuseries focusing on renowned college basketball coaches: 'Pitino: Red Storm Rising,' which follows Rick Pitino's efforts to lead St. John's University to the NCAA Tournament, and 'Calipari: Razor's Edge,' chronicling John Calipari's first season at Arkansas. Produced in collaboration with Omaha Productions, these shows are expected to air in February, coinciding with the NCAA Tournament. Vice TV's new sports programming will also include additional series and events, as the network aims to capitalize on growing viewer demand for sports content. CEO Bruce Dixon emphasized that Vice’s approach will provide a unique and differentiated perspective in sports storytelling. The company recently emerged from bankruptcy, positioning itself as a more agile operation focused on delivering compelling content.