Detroit Radio Station 89X Returns to Alternative Rock Format

Windsor's radio station 89X, known for its alternative rock format, has officially returned to rock music after five years of broadcasting country music as Pure Country 89. Bell Media, the owner of CIMX-FM 88.7, teased the comeback on social media before relaunching the station on August 28, 2025, with the first song played being "Stop" by Jane's Addiction, mirroring the station's original 1991 launch. The relaunch, branded as New Rock 89X, includes plans for locally programmed shows during key dayparts to reconnect with the community, led by Amherstburg native Brad Gibb. The switch back to alternative rock was welcomed by longtime fans who expressed enthusiasm on social media. This move follows a period of speculation and promotional teasers hinting at a musical 'revolution' on the station. The return to rock format marks a significant shift from the station's 2020 decision to adopt a country format, which had received mixed reactions from listeners.