SmartLess Podcast Hosts Launch Low-Cost Mobile Service US

Actors and SmartLess podcast hosts Will Arnett, Jason Bateman, and Sean Hayes have launched SmartLess Mobile, a new digital-only phone service in the U.S. that offers affordable, Wi-Fi-focused mobile plans starting at $15 per month. Operating as a mobile virtual network operator (MVNO) on T-Mobile’s 5G network, SmartLess Mobile aims to provide “data sane” packages tailored to users who rely primarily on Wi-Fi, avoiding the high costs of unlimited data plans. The company promises lifetime fixed pricing with no contracts, and customers can bring their own phones and activate service via an app using eSIM technology. Led by telecom veteran Paul McAleese as CEO, this venture is part of a growing trend of celebrity-backed wireless startups, following examples like Ryan Reynolds’ Mint Mobile. The founders emphasize simplicity, transparency, and cost savings, arguing that many Americans overpay for data they do not use, as most mobile usage happens under Wi-Fi. SmartLess Mobile targets budget-conscious consumers seeking straightforward wireless options without hidden fees or unnecessary data.