Walgreens, Kourtney Kardashian Reportedly Seek Rite Aid Assets Amid Bankruptcy

Walgreens, entrepreneur Kourtney Kardashian, and brand management firms including Authentic Brands Group, WHP Global, and Marquee Brands are evaluating the remaining assets of Rite Aid amid its ongoing bankruptcy proceedings. Rite Aid, which filed for bankruptcy for the second time in two years, operates approximately 1,200 stores and has around 8 million customers. Walgreens and CVS Health have already acquired customer prescription files, while the remaining assets under consideration include Rite Aid's intellectual property, loyalty program, and the Thrifty ice cream brand. Kardashian, co-founder of gummy vitamin company Lemme, has expressed particular interest in acquiring the Thrifty brand, a nostalgic product sold in Rite Aid stores and nationwide. Brand management firms typically purchase intellectual property to license brands to operating partners, and private equity firms are also interested in consumer-focused assets. The deadline for bids on Rite Aid's remaining assets is June 18, with the outcome potentially reshaping the pharmaceutical retail landscape and highlighting trends toward leveraging legacy brands and consumer loyalty.