Dana White Reveals McMahon Blocked UFC NBC Deal

UFC President Dana White revealed on Stephanie McMahon’s podcast that former WWE Chairman Vince McMahon blocked a major UFC broadcast deal with NBC in 2011 by leveraging a contractual right related to WWE’s programming on USA Network. NBC had agreed to air UFC's 'The Ultimate Fighter,' but McMahon refused to allow UFC on the network, redirecting White to secure a pivotal partnership with FOX instead. White now views the move as beneficial for UFC's growth and mainstream success, as it helped the promotion avoid riskier ventures. The episode highlights the powerful influence individuals like McMahon can wield over sports broadcasting deals. White also discussed UFC's current broadcast negotiations, mentioning potential new partners such as ESPN, Netflix, and Amazon. During the podcast, White shared personal stories, including a controversial joke made at Tom Brady’s roast.