AI Tools Disrupt Creative Industries and Media

AI is rapidly transforming creative industries, driving automation and innovation in animation, video, and music production. Lightricks has released the open-source LTXV model, capable of generating over 60 seconds of real-time video, marking a significant advance in AI-driven storytelling. Free tools like Kaiber, Runway, and CapCut are making high-quality video creation accessible to a wider audience. Animation processes such as lip sync, motion capture, and style transfer are increasingly automated, enhancing workflow and creativity. The media industry is grappling with challenges posed by generative AI, which threatens traditional paywall and content models. In India, the emergence of new AI-related careers is creating a cultural gap in understanding, underscoring the broader societal impact of rapid AI adoption.