This year, the global beauty industry is projected to reach over $600 billion, with significant interest from teen consumers, driven by trends established since the 1940s. Experts emphasize the importance of proper skincare techniques for summer, including exfoliation to prevent 'strawberry legs' and chafing. Additionally, the popularity of watermelon-infused beauty products is rising, with brands like Glow Recipe finding success in hydration-focused formulations. For mature skin, adaptations in makeup routines are advised, with celebrities showcasing products that enhance natural beauty while providing hydration and coverage. Lightweight, dewy foundations and creamy formulas for highlighters are recommended for achieving a youthful glow. The interconnectedness of personal care, skincare, and makeup across demographics illustrates the evolving landscape of beauty.