Nissan Expands Ariya, Micra EVs and Adds Nismo

Nissan is expanding its electric vehicle lineup with notable moves in multiple markets, including the introduction of the all-electric Ariya crossover in the U.S. with lease deals starting at $179 per month to compete with rivals like Tesla Model Y and Hyundai Ioniq 5. The Ariya is also launching in Australia at a price point below the cheapest Tesla Model Y, though entry models lack features such as heated seats and have a lower range. The performance-oriented Ariya Nismo variant, offering 429bhp and enhanced driving dynamics, has been added to the lineup to challenge models like the Volkswagen ID 5 GTX. Meanwhile, Nissan is reviving the Micra as an affordable all-electric supermini in the UK, with prices starting under £23,000, targeting budget-conscious drivers and aiming to recover financial losses. These strategies highlight Nissan's focus on value and technology to attract new EV buyers. The company's approach reflects an industry trend of reviving legacy models as electric vehicles and expanding offerings to meet varied consumer demands.