Adidas Partners with Mercedes-AMG PETRONAS F1 Team

Adidas has announced a multi-year partnership with the Mercedes-AMG PETRONAS Formula 1 Team, marking its entry into motorsport for the first time. As the Official Team Partner, Adidas will provide a complete range of custom-designed apparel, footwear, and accessories tailored to the needs of drivers, mechanics, and engineers, with a focus on performance and style. Fans will also benefit from exclusive merchandise, including limited-edition drops planned for the 2025 season. The collaboration aims to redefine teamwear in Formula 1 and extend the sport's appeal to a broader audience, particularly in street culture. Both Bjørn Gulden, CEO of Adidas, and Toto Wolff, Team Principal of Mercedes, expressed excitement about the partnership's potential to push the limits in performance and innovation. The first line of products is set to be unveiled in February 2025, coinciding with the launch of Mercedes' new car for the season.