Canelo Alvarez Terence Crawford Contest Netflix Boxing Superfight

The highly anticipated undisputed super middleweight title fight between Canelo Alvarez and Terence Crawford is set to take place at Allegiant Stadium, marking one of boxing's biggest events with the third largest gate in history. Alvarez, holding multiple super-middleweight belts, faces undefeated Crawford, a two-time undisputed champion in lower weight classes, in a bout without a rehydration clause, heightening the stakes of the 12-round contest. The fight has been promoted heavily by figures like UFC's Dana White and Saudi Arabian investor Turki Alalshikh, who has revolutionized boxing by prioritizing elite matchups and investing heavily in the sport's growth. Crawford highlighted Netflix's role in broadcasting the fight, emphasizing its potential to restore boxing's mainstream popularity akin to the NBA and NFL by reaching a wider audience via streaming. Alalshikh has urged both fighters to deliver a compelling performance to satisfy the large Netflix audience and justify the bout's billing as 'The Fight of the Century,' despite concerns over the fighters' recent performances. While some critics question the fairness of the matchup and label it a money-driven event, the combined star power and business investment have created enormous global anticipation for this clash between two of boxing's top talents.