A recent report has confirmed long-held suspicions that smartphones are equipped with software that listens to users' conversations for targeted advertising. The marketing firm Cox Media Group (CMG), which works with clients such as Facebook, Google, and Amazon, disclosed in a presentation that its 'Active Listening' technology utilizes AI to capture real-time intent data by monitoring user discussions. This invasive practice allows advertisers to combine voice data with behavioral data, enhancing their ability to deliver personalized ads based on recent conversations. The report from 404 Media highlights significant privacy concerns, as users may be unaware that their devices are eavesdropping on them. This revelation raises questions about the legality and ethicality of such practices, as the technology exploits terms of service agreements that many consumers overlook. The confirmation of this technology has sent shockwaves through the tech community, sparking widespread debate about user privacy and consent.