Harris, Trump Use TikTok for Young Voter Outreach

Both Kamala Harris and Donald Trump are leveraging TikTok to engage Gen Z voters in the upcoming presidential election, with Harris's account, @KamalaHQ, boasting 4.8 million followers and Trump's @teamtrump having 3.1 million. The campaigns are utilizing viral content, including humorous videos that resonate with younger audiences, to break down traditional barriers between politicians and the public. Harris's campaign has also commissioned murals in Arizona to connect with Latino voters, emphasizing themes of community and voting. Recent polls show half of Gen Z supports Harris, while a third backs Trump, highlighting the significant impact this demographic could have on the election outcome. The emphasis on social media reflects a broader strategy to attract younger voters, with celebrities like Taylor Swift also influencing engagement. As both candidates navigate potential national security concerns regarding TikTok, the platform has emerged as a pivotal battleground for capturing the youth vote.