Snowflake Named Official Data Partner for LA28 Olympics, Team USA

Snowflake has been named the official data collaboration provider for the LA28 Olympic and Paralympic Games and Team USA through a three-year partnership. The company will leverage its AI Data Cloud platform to centralize and manage critical athlete data such as training, health records, and nutrition, enhancing athlete performance and preparation. Additionally, Snowflake’s platform will collect and enrich fan data to create personalized engagement experiences across multiple channels, whether fans are watching from home, attending events, or engaging on social media. This partnership aims to support the planning and delivery of the Games, which the U.S. Olympic and Paralympic Properties see as the most technologically advanced in history, enabling scalable and efficient innovation. The collaboration underscores the growing role of data-driven technologies in sports and event management, complementing other industry players who provide player tracking and analytics. Snowflake’s strong financial momentum and extensive client base position it well to support these large-scale, data-intensive operations.