Adobe Launches AI Agents for Global Product Support, Data Insights

Adobe has launched its first set of AI agents globally, including the Product Support Agent and the Data Insights Agent, both powered by the Adobe Experience Platform Agent Orchestrator. The Product Support Agent aids marketers and customer experience teams by providing real-time troubleshooting, pre-filling support cases with contextual data like logs and session metadata, and managing case updates to minimize workflow interruptions and escalation. The Data Insights Agent allows users to query customer data using natural language and generates visual analytics within Adobe Customer Journey Analytics, facilitating faster decision-making. Adobe is also working on enhancing its AI agents to enable more dynamic reasoning and cross-platform workflows, including collaborations with Microsoft 365 Copilot. These AI agents are designed to act autonomously on behalf of brands, supporting marketing, advertising, data governance, and compliance tasks, with the potential to extend these capabilities to client customers. Adobe's approach aims to improve operational efficiency and customer satisfaction by integrating generative and agentic AI into marketing and support functions. Meanwhile, mixus.ai offers a complementary AI agent model that integrates human expertise directly into AI workflows to prevent errors, ensuring accuracy through human editors in the loop before content is finalized.