Bluey Dominates US Streaming with Over 25 Billion Minutes Watched

In 2025, the Australian animated series Bluey continues to dominate U.S. streaming audiences, leading all shows with over 25 billion minutes of watch time across platforms like Disney+. Bluey surpasses popular originals such as Netflix's Squid Game, which despite being a top 10 show, trails with 15 billion minutes viewed. The show's broad appeal stems from its ability to engage both children and adults, distinguishing it from other kids' programming and contributing to its repeated viewing. Nielsen's data highlights that kids' animation not only leads in series viewership but also dominates the top movies, with titles like Moana 2 and Despicable Me 4 ranking highly. Additionally, classic TV series like Gunsmoke have seen a resurgence on streaming platforms, benefiting from the popularity of the Western genre and nostalgia. Overall, kids' content remains a streaming gold mine in 2025, with both new and legacy shows drawing significant viewership.