NCAA Launches Anti-Harassment Campaign Targeting Sports Bettors

As March Madness approaches, the NCAA has launched an anti-harassment campaign titled 'Don’t Be a Loser' to combat the growing issue of abuse directed at student-athletes from disgruntled sports bettors. The initiative aims to raise awareness about the psychological impact of harassment, highlighting that one in three high-profile athletes has reported receiving threats related to betting losses. NCAA President Charlie Baker emphasized the urgent need for fans to stop lashing out at athletes due to their gambling losses, noting that the escalating prevalence of such behavior poses a significant threat to student-athlete mental health. The campaign includes a video that calls on fans to support athletes rather than target them with abuse, especially during the NCAA tournament, where an estimated $3.1 billion will be wagered. It is part of broader efforts by the NCAA to address sports betting's negative effects and includes educational programs aimed at preventing gambling-related harm. The NCAA's ongoing advocacy has led to regulatory changes in several states, banning player prop bets that facilitate harassment.