Jasprit Bumrah Invests in Uppercase's Sustainable Luggage Line

Indian cricketer Jasprit Bumrah has made an equity investment in the sustainable luggage brand Uppercase, enhancing his long-standing role as the company's brand ambassador. Bumrah’s involvement will lead to a new premium product line, including luggage, backpacks, and gym bags tailored for athletes, set to launch by this festive season. The financial details of the investment were not disclosed, but Bumrah expressed admiration for Uppercase's commitment to eco-friendly materials and innovative design. The company aims to expand its retail presence and has plans to increase its points of sale from 1,600 to 4,000 in the coming years. Founded in 2021, Uppercase has raised significant funding, including a $9 million round led by Accel, positioning itself against competitors in the growing direct-to-consumer luggage market. Bumrah's investment marks a trend of celebrities engaging in startup ecosystems beyond traditional endorsements.