Rolex Raises Prices on Gold Models in 2025

In 2025, Rolex is experiencing significant price hikes for its gold timepieces, driven by soaring gold prices, which have surged nearly 30% since early 2024. Price increases for Rolex's gold models are averaging around 14%, contrasting with just 3% for stainless steel versions. Notable examples include the white gold Daytona now priced at $38,100 and the yellow gold GMT-Master at $43,300, reflecting heightened demand and the rising cost of materials. This trend is attributed to global market instabilities such as geopolitical tensions and inflation, prompting investors to turn to gold as a reliable asset. As Rolex maintains its exclusivity through these price adjustments, collectors are urged to act quickly, as further increases are anticipated. Overall, the current landscape presents both challenges and opportunities for watch enthusiasts and investors alike.