Shein to Open Shop-in-Shop Stores in France

Shein will open its first permanent shop-in-shop stores in France this November, beginning at BHV Marais in Paris and followed by outlets inside Galeries Lafayette locations in Dijon, Reims, Grenoble, Angers and Limoges through a partnership with Société des Grands Magasins (SGM). The company says the pilot will create about 200 direct and indirect jobs and help revitalize city centres and department stores; SGM says the openings will attract a younger clientele. The plan has drawn strong backlash from French retailers and trade groups, and Galeries Lafayette has publicly opposed the arrangement and said it may try to block it as a breach of franchise terms. Critics argue Shein’s ultra‑fast, low‑cost model undercuts domestic brands and faces scrutiny over environmental and labor practices. French lawmakers have backed draft measures to regulate fast fashion, including proposals that could limit advertising by firms like Shein.