Ford Motor Company has filed a patent for an in-vehicle advertising system designed to deliver personalized ads based on various data sources, such as GPS, driving speed, and even the conversations inside the car. The system can present ads via the infotainment screen or speakers, adjusting the type and frequency of ads based on user interactions and preferences. The patent was filed in February 2023 and published in August 2024, although there's no certainty it will be implemented in production vehicles. This move has sparked privacy concerns, as it involves monitoring audio signals and user reactions to tailor future advertisements. Ford's approach reflects broader trends in the auto industry to monetize in-car experiences, despite potential pushback from consumers.