Apple in Talks to Acquire Perplexity AI

Apple is reportedly in early discussions to acquire Perplexity AI, a fast-growing startup valued at $14 billion and known for its conversational AI search engine. Such an acquisition would be Apple's largest to date and is aimed at strengthening its generative AI capabilities, reducing dependency on Google for search, and competing with industry leaders like OpenAI and Anthropic. No formal offer has been made, and both companies deny ongoing negotiations, but Apple is also considering a strategic partnership, potentially integrating Perplexity's AI into Safari or Siri. Perplexity AI continues to advance technologically, recently launching an AI-powered video generation feature on X that creates short, sound-enabled videos from user prompts. The feature's popularity highlights Perplexity's growing user engagement and momentum in multimodal AI. Meanwhile, competition for AI technology is escalating, with Samsung also reportedly interested in partnerships with Perplexity.