Super Bowl LIX Ads Surpass $8 Million Each Amid High Demand

For Super Bowl LIX on February 9, Fox has set a new record by selling at least ten 30-second ad spots for over $8 million each, an increase from last year's average price of around $7 million. The demand for Super Bowl advertising has surged, with prices rising by approximately $500,000 as inventory dwindled, reflecting the event's unique ability to aggregate large audiences. Fox CEO Lachlan Murdoch noted that the ad inventory was sold out well in advance, with advertisers vying for slots due to the shrinking landscape of live TV. Key advertisers this year include Anheuser-Busch, Meta, and PepsiCo, while traditional categories such as movie promotions have declined. Fox anticipates significant revenue from this year's broadcast, building on its previous earnings of nearly $600 million during the last Super Bowl. The changing dynamics of the media landscape and the shift toward live sports advertising continue to drive interest and investment in high-profile events like the Super Bowl.