Toyota Hilux Becomes Status Symbol in Pakistan

In Pakistan, the Toyota Hilux pickup truck, locally known as the 'Dala,' has evolved into a potent symbol of power and prestige, particularly among the wealthy and influential. The vehicle's design allows for added security, with armed guards often riding in the back, making it a favored choice for politicians and business elites navigating congested urban streets. The Hilux, which debuted in 1968 and gained popularity in the mid-2000s, is now a status symbol, commanding prices between 10 to 15 million rupees. Its resale value remains high in a market heavily dominated by Toyota, and car dealers report it as one of the fastest-selling luxury items. The pickup's prominence surged during the recent national elections, further entrenching its status in Pakistani society. As a reflection of class divisions, the Hilux not only provides mobility but also serves as a marker of social standing.