Japanese IP Surpasses Automakers as Core Industry Amid Global Entertainment Boom

Tetsu Fujimura, a key figure in bridging Japanese intellectual property (IP) with Hollywood, has highlighted the rapid global growth and significance of Japanese IP in entertainment, particularly manga, anime, and games. He noted that nearly 90% of the top 30 global box office films in 2024 are based on existing IP, many originating from Japan, including globally successful franchises like Pokemon, One Piece, and Demon Slayer. The Japanese IP market has expanded substantially, with manga and anime revenues doubling in recent years and major game companies like Sony leading globally. Streaming platforms like Netflix have played a pivotal role in introducing Japanese content to international audiences, prompting a shift toward greater respect for original creators and fan communities in adaptations. Fujimura’s work as a producer and consultant has been instrumental in this transformation, exemplified by his executive production of Netflix’s live-action One Piece and advisory roles at Nintendo and Sony. This surge in Japanese IP is reshaping the global entertainment landscape and Japan's economic footprint, with authentic storytelling and fan engagement emerging as critical success factors.