Earthful Secures ₹5 Cr Funding for Expansion

Earthful, a plant-based nutrition brand co-founded by sisters Veda Gogineni and Sai Sudha G., has secured ₹5 crore in seed funding led by entrepreneur Srinivasan Namala, with participation from Ritesh Agarwal of OYO Rooms following his commitment on Shark Tank India. The funding, which raises Earthful's total capital to over $1 million, will be utilized for research and development, enhancing brand presence, and building a leadership team. Launched in 2020, Earthful specializes in 100% natural, chemical-free supplements including multivitamins and targeted solutions for various health needs, and has experienced 3x growth in the past year, reaching over 1 lakh customers. The company aims to launch 3-4 new products each quarter and is focused on expanding its market reach both online and offline. Earthful's revenue run rate currently stands at ₹15 crore, with 70-75% of sales generated through its website, indicating strong consumer trust. The brand aspires to become a market leader in India’s plant-based nutrition sector, targeting a valuation of ₹500 crore within three years.