Vivrelle Secures $62 Million Series C Funding to Expand Luxury Membership

Vivrelle, a luxury accessories membership club founded in 2018, has closed a $62 million Series C funding round led by Protagonist to accelerate its growth and expand its showroom presence to new U.S. markets. The company offers a subscription model providing access to designer handbags, jewelry, and diamonds across four membership tiers, and has established partnerships with luxury hospitality brands like Four Seasons Hotels and Resorts. Vivrelle recently launched its first retail concept pop-up in Bridgehampton, New York, and plans to deepen its inventory and develop innovative technologies, including AI, to enhance the member experience. Protagonist highlighted Vivrelle’s position at the forefront of disrupting traditional ownership models in the luxury market, as consumer preferences shift toward experiential and shared luxury. The company is profitable and reported triple-digit growth in 2024, positioning itself as a lifestyle brand by targeting affluent customers in hotspot locations. Vivrelle's approach reflects a broader trend in fashion rental services, offering consumers an alternative to ownership through curated, high-end accessories for a monthly fee.