Puma appoints Tara McRae as North America president, first woman in role

Puma has appointed Tara McRae as the new president of its North America operations, effective immediately. McRae, who rejoined Puma in August 2024 as senior vice president of marketing and brand strategy, succeeds Bob Philion, who is leaving after 20 years with the company to pursue other opportunities. McRae's appointment is notable as she becomes the first woman to hold this position at Puma. Chief Commercial Officer Matthias Bäumer expressed confidence in McRae's understanding of the market and consumer engagement strategies. Her leadership comes during a time of transition for Puma, following the recent appointment of Arthur Hoeld as CEO and the departure of former CEO Arne Freundt. McRae emphasized the significance of her role for women in the industry, highlighting the increasing presence of female leaders in sportswear.