Chili's Reports 14.8% Sales Increase

Chili's has reported a remarkable 14.8% increase in same-store sales for the last quarter, significantly outperforming its competitors in the casual dining sector, which faced declines. This surge is largely attributed to the introduction of the Big Smasher burger, which has resonated well with customers looking for better value amidst rising fast-food prices. The burger is part of a promotional 3 For Me menu deal priced at $10.99, which has driven higher customer traffic, including many first-time visitors. In contrast, competitors like Applebee's and Olive Garden reported declines in sales, highlighting Chili's success during a challenging market. CEO Kevin Hochman noted that the restaurant's improved value proposition and streamlined menu have contributed to these positive results. The company plans to continue promoting the Big Smasher as part of its strategy to capture further market share in the dining landscape.