Ray-Ban Meta Smart Glasses Launch New Features

The Ray-Ban Meta smart glasses have emerged as a commercial success, ranking as the best-selling product in 60% of Ray-Ban stores across Europe, the Middle East, and Africa, despite not having AI features available in Europe due to regulatory concerns. The glasses are praised for their enhanced capabilities, including real-time translation, voice reminders, and the ability to send messages hands-free. Meta's partnership with Ray-Ban has significantly contributed to this success, with sales outpacing traditional models. The second generation of these glasses addresses previous shortcomings, allowing for longer video recordings and incorporating new AI functionalities. While demand remains high, the lack of AI features in Europe does not appear to deter consumers, who seem attracted to the glasses' audio and camera capabilities. Meta plans to roll out more features in the future, enhancing the glasses' appeal further.